Manager - Regional Cultural Program

Qiddiya is Saudi Arabia’s future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we’re creating a destination like no other. This is more than a project — it’s a national transformation. As construction accelerates, we’re hiring ambitious talent to help shape it. If you’re driven by scale, impact, and the chance to build something iconic from the ground up — Qiddiya is calling Role Purpose Lead the planning, coordination, and delivery of regional cultural programming, ensuring representation of Saudi regions through authentic, engaging, and high-quality cultural experiences aligned with overall programming objectives. Key Responsibilities Program Planning & Delivery ·       Develop, produce, deliver, and manage detailed programming plans for all regional pavilions, aligned with the overall programming calendar ·       Structure daily and seasonal schedules across regions to ensure diversity, balance, and continuous visitor engagement ·       Coordinate delivery of performances, demonstrations, and experiences across  regional zones Cultural Representation & Content Development ·       Curate authentic regional content in collaboration with regional entities and cultural stakeholders ·       Ensure consistency in quality, storytelling, and visitor experience across all regional pavilions ·       Define program requirements, themes, and cultural narratives for each region Stakeholder & Government Coordination ·       Manage relationships with regional representatives, government entities, and cultural institutions ·       Coordinate participation, logistics, and readiness of all regional contributors ·       Ensure alignment with stakeholder expectations and cultural objectives Operational Integration & Readiness ·       Coordinate with Operations, FM, and Asset teams to ensure readiness of all regional spaces ·       Ensure program feasibility, scheduling, and capacity planning across pavilions ·       Support setup, rehearsals, and live delivery across all regions Performance & Continuous Improvement ·       Monitor visitor engagement and attendance across regional programs ·       Identify underperforming areas and implement improvements ·       Ensure consistent delivery standards across all regional experiences ·       Drive financial performance of regional programs through program planning, development, and delivery ·       Work with Commercial to identify and develop revenue opportunities that support program financial sustainability ·       Maintain strong knowledge of and relationships with regional cultural organizations and stakeholders ·       Establish and manage relationships with relevant regional and international cultural entities and aligned programs/events Key Success Metrics ·       Participation of regional stakeholders ·       Visitor engagement across regional pavilions ·       Quality and authenticity of representation ·       Delivery of regional program budget in line with approved targets Required Skills & Competencies ·       Strong understanding of Saudi regional culture and heritage ·       Stakeholder coordination and relationship management ·       Event/program delivery capability ·       Cultural sensitivity and attention to detail ·       Strong cross-functional collaboration skills across programming, commercial, marketing, and ecosystem teams ·       Ability to balance cultural integrity with commercial objectives and outcomes