Marketing Manager - F&B

We are recruiting for a growing café brand in Saudi Arabia, for a creative, strategic and results-driven Marketing Manager to lead its marketing across the Kingdom. This role is both strategic and hands-on. You’ll be responsible for building brand awareness, customer engagement, footfall and sales growth. It’s a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results. Marketing Strategy & Brand Development • Develop and implement an annual marketing strategy aligned with business objectives • Build and deliver monthly and quarterly marketing plans • Strengthen brand positioning, identity and awareness in the Saudi market • Identify opportunities to attract new customers and build loyalty • Monitor competitors, consumer trends and market opportunities • Keep the brand consistent across all channels and customer touchpoints Social Media & Digital Marketing • Manage the brand’s presence across Instagram, TikTok, Snapchat, Google and other relevant platforms • Develop content strategies and monthly content calendars • Coordinate photography, videography and creative production • Plan and manage paid digital advertising campaigns • Track performance, engagement, audience growth and campaign effectiveness • Spot emerging trends and creative opportunities relevant to Saudi audiences Campaigns & Activations • Plan and deliver seasonal campaigns, product launches, promotions and events • Build initiatives around key Saudi occasions, holidays and seasons • Coordinate influencer collaborations, brand partnerships and local activations • Create campaigns that drive store visits, new customers and repeat purchases • Work with operations to deliver in-store promotions successfully Influencer Marketing & PR • Identify and collaborate with Saudi influencers, content creators and media partners • Build relationships with local communities and potential brand partners • Manage influencer campaigns end to end, from planning and negotiation to evaluation • Support PR initiatives that raise the brand’s visibility and reputation Budget & Performance • Develop and manage marketing budgets efficiently • Track campaign performance and return on investment • Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact • Prepare monthly reports with insights and recommendations • Keep optimizing activity based on results Cross-Functional Coordination • Align marketing with business priorities alongside operations and management • Coordinate designers, photographers, agencies and external suppliers • Support new branch openings, product launches and expansion plans • Deliver marketing activity on time, on budget and to a high standard