Senior Marketing Intelligence Officer

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average? If yes, then this is the job you're looking for , webook.com is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales. Role Overview: The Senior Marketing Intelligence Officer will lead our marketing data strategy by designing dashboards, producing insights, and enabling data-driven decisions. You’ll work cross-functionally with Performance, CRM, BI, and Regional Marketing teams to connect marketing activities to measurable business impact. Key Responsibilities: • Build, manage, and continuously improve real-time dashboards that track all core marketing KPIs across markets. • Develop automated reporting frameworks to streamline performance updates for leadership, regional, and cross-functional teams. • Forecast user growth, revenue impact, and campaign performance using historical trends and predictive models. • Conduct brand health tracking, including awareness, consideration, NPS, and perception metrics across multiple regions. • Lead primary research initiatives such as consumer surveys, focus groups, and sentiment analysis to inform strategic decisions. • Compile secondary research and market intelligence from credible external sources to support positioning and expansion efforts. • Collaborate with regional marketing leads to analyze country-specific campaign outcomes and localize optimization strategies. • Design and own the marketing measurement framework that ties media investment to business outcomes. • Work closely with CRM and Lifecycle Marketing to track funnel conversion rates, churn, reactivation, and LTV by cohort. • Support performance marketing with audience segmentation, behavioral analytics, and channel attribution insights. • Monitor competitor campaigns, pricing strategies, share-of-voice, and digital presence through benchmark reports. • Serve as the marketing team’s point of contact with BI, Finance, and Product teams for unified data interpretation. • Develop periodic business reviews, board-level summaries, and executive insights reports on marketing impact. • Introduce statistical methodologies (e.g. regression, cluster analysis, factor analysis) to deepen analytical methodology. • Provide internal training and documentation to scale data literacy and insight-driven thinking across the marketing department. Requirements • 5–7 years of experience in marketing analytics, business intelligence, or data science roles. • Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar. • Solid understanding of marketing KPIs and their connection to business outcomes. • Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS). • Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures. • Proven track record in applying forecasting and predictive modeling techniques. • Experience with primary and secondary research, including brand tracking and consumer insights. • Exceptional storytelling and communication skills, including executive reporting. • Ability to work cross-functionally with marketing, BI, product, and finance teams. • Fluent in English; Arabic is a plus. • Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field.