Social Data & Analytics Specialist

We are looking for a commercially minded and analytical Social Data & Analytics Specialist to join our Social & Digital team. The role will focus on analysing social media performance, identifying audience and content trends, and translating data into actionable insights that improve our clients' social media strategies, engagement and overall campaign effectiveness. The ideal candidate will combine strong analytical capabilities with a solid understanding of social media platforms, digital marketing and audience behaviour. Key Responsibilities • Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms. • Develop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teams. • Analyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metrics. • Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance. • Conduct competitor benchmarking, social listening and industry trend analysis. • Work closely with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-making. • Measure the effectiveness of organic and paid social campaigns, identifying opportunities for optimisation. • Support campaign planning, client pitches and strategic recommendations with relevant research and data. • Present performance findings and insights to internal stakeholders and clients. • Ensure data accuracy, consistency and reporting best practices across accounts.